Road safety campaign helps to reduce child casualties by 39 percent

Published: Tuesday, 26th June 2018

Winner of the road safety campaign poster competition, Anabella Hayes and the Mayor and Mayoress
Winner of the road safety campaign poster competition, Anabella Hayes and the Mayor and Mayoress

A road safety education campaign run by the Royal Borough of Windsor & Maidenhead has helped reduce child casualties on the borough’s road by 39 percent since 2014.

The road safety programme, which is taught by a specialist road safety consultant, sees pupils given expert road training three times during their time at primary school. In year three pupils are taught the Green Cross Code. In year four they are taught in car safety and further road safety skills and finally in year six they are given the skills to learn to use roads independently, preparing them for the next stage of life.

Cllr Phil Bicknell, deputy leader and lead member for highways, transport and Windsor at the Royal Borough said: “Ensuring that the next generation are safe and confident road users is a key part of their education and ultimately means safer borough for everyone. We are very proud that our specialist road safety training has had the impact we hoped.”

As part of the road safety education programme, year five pupils across the Royal Borough were invited to design a poster encouraging use of the Green Cross Code for a competition sponsored by Project Centre Ltd. 

The competition seemed to really capture the imagination of local schoolchildren, with a large number of fantastic posters submitted.  The winning poster was designed by Annabella Hayes of Wessex Primary School and the runner up was Sonja Khan of All Saints Junior School.

Mayor of the Royal Borough, Cllr Paul Lion, joined the winning pupils at a special lunch at 22 June in the Mayor’s Parlour, Maidenhead Town, to celebrate their achievements.

Project Centre sponsored the Mayor’s lunch and will gave each winning pupil a £15 book token as a prize.

Paul Chandler, Technical Director at Project Centre said: “We are delighted to sponsor the event. The road safety team do a fantastic job of going into all the schools and engaging with children, teachers and parents to communicate important road safety messages, and it’s clearly having a positive impact.”




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